An oxymoron is a contradiction in terms. Some examples of oxymora are jumbo shrimp, military intelligence, Holy Wars, pretty ugly, or freezer burn. Oxymora have long amused me, and I keep a list of the funniest ones. Several weeks ago, I added a new oxymoron to my lengthening list. I heard a report regarding a world famous, fast-food restaurant that is now selling bottled water in half of its national outlets. Being something of a health advocate, I marveled at the restaurant's marketing plan. Sure, a company should be responsive to customer needs. However, those frequenting fast-food outlets aren't there for foods that are considered health-friendly. Fast-food customers frequent these franchises for convenience and taste rather than for low amounts of saturated fat, calories, cholesterol, and sodium. I would be interested in knowing why this particular company thought bottled water would sell in their outlets given the rest of their menu. Selling bottled water in a fast-food restaurant seems like an oxymoron.
Musing over this oxymoron, I started to think about how we create our own oxymora in our lives. We want to live long and healthy lives, but many of us continue to smoke or drink in excess. Or we want to remain in physical shape, but we still retain our sedentary lifestyles. Others want to retire and enjoy their leisure time, but few are doing as much as they should to guarantee that they would have gold for their golden years. Still others of us want to get good grades or a new job without doing the homework that is necessary to reach either goal.
Here are several suggestions that we can use to avoid creating more oxymora in our lives.
Take a few minutes right now to make a list of oxymora with which you want to deal. By applying these suggestions to your list, you will be able to cut down on contradictions that you have created in life leaving only funny oxymora like bottled water at a fast-food restaurant and jumbo shrimp.